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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's biggest industry show in Las Vegas luxury jets are tempting purchasers with their streamlined shapes, luxurious cabins - and significantly, their usage of alternative fuels.<br> |
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<br>[Fuel producers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) and jetmakers are keen to display unique kinds of air travel fuel deemed less harmful to the climate, from used cooking oil to the [noticeably](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) less attractive meat waste.<br> |
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<br>Business jet operators, like airline companies, have acquiesced environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that adopting eco-friendly fuel to suppress emissions might make business jets more attractive to ecologically mindful purchasers - particularly corporations dealing with concerns over sustainability from investors or green project groups.<br> |
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<br>The schedule of less contaminating personal jets could likewise spare the rich and famous the unfavorable promotion experienced by Britain's Prince Harry and his spouse Meghan over a current private jet journey to [southern France](https://pitchbook.com/profiles/company/51278-86).<br> |
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<br>Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels include "fats, grease and oils that are by-products of the food industry," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>A few of the other 79 aircraft on [display screen](https://forest500.org/rankings/companies/mission-newenergy-limited) are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of overall annual carbon emissions globally, but can give off, usually, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.<br> |
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<br>[Prince Harry](https://forest500.org/rankings/companies/mission-newenergy-limited) has safeguarded his occasional usage of [private jets](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) to ensure his family's safety, and has said that on the unusual events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state incidents such as the furore over his schedule have actually included fresh obstacles for an industry already aiming to validate its contribution to cutting corporate expenses.<br> |
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<br>"Incidents of flight shaming involving making use of private jets are unfortunate when you consider that our market has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President [David Coleal](https://forest500.org/rankings/companies/mission-newenergy-limited).<br> |
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<br>Bombardier thinks increased sustainable fuel use will assist the market make inroads with [corporations](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) and wealthy buyers. According to [industry](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) information, billionaires just have a 19% business jet ownership rate.<br> |
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<br>But even an image makeover - with [jets sporting](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.<br> |
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<br>Environmentalists and some experts stay hesitant that biojetfuels, usually mixed 50-50 with kerosene, will make a [substantial](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) effect on public understandings about luxury travel.<br> |
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<br>"No amount of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make business jets look eco-friendly," travel expert [Richard Aboulafia](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).<br> |
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<br>Demand from service jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.crunchbase.com/organization/mission-newenergy) at its California plant, could expand production as much as 150 million gallons by 2022.<br> |
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<br>[Corporate charter](https://www.crunchbase.com/organization/mission-newenergy) [business](https://www.crunchbase.com/organization/mission-newenergy) and [experts](https://forest500.org/rankings/companies/mission-newenergy-limited) are likewise seeing more interest from consumers who wish to buy carbon credits to balance out emissions from their [flights](https://www.google.com/search?kgmid=/m/0cqd_rb).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a [function](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) in a corporate jet utilization study his business just recently completed for a Fortune 500 business.<br> |
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<br>"At the end of the day, I believe that cost, cost per hour, range, speed and performance, that's still the (sales) motorist. But I think people are ending up being more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by [Tim Hepher](https://www.pinterest.com.au/missionnewenergy/) and Alexandra Hudson)<br> |
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